With all the formulations, finishes and colour options out there, foundation is one of the hardest products to get right. It forms the basis of any makeup look and it’s pretty much unavoidable- so when you get it wrong, it literally ruins everything. A staggering 58% of women test foundation on the back of their hand, where the skin is a completely different colour to the face. Add to that the hideous neon lighting in most department stores and you get a recipe for a makeup matching disaster.
Most makeup enthusiasts will know that contouring has been having something of a moment of late. And of course we have Mrs. Kardashian-West and the reams of Youtubers with their copycat makeup tutorials to thank for bringing extreme face sculpting to the masses. But let’s be honest, most normal women have neither the time nor the patience to facet their faces like a princess-cut diamond before popping to the grocery store.