The Dior Addict story has been a long one in the making. The Dior Addict Eau de Parfum which launched 2012, was a reinterpretation of the original Addict from 2002. 2012 saw two more editions added to the Addict narrative, Dior Addict Eau Fraiche (one of my all time favourites fragrances) and Dior Addict Eau Sensuelle. A year after that Dior Addict Eau Delice made an appearance. Now, master perfumer, François Demachy, presents his latest creation, Dior Addict Eau de Toilette with precious and unexpected new ingredients.
With well-established collaborations and brand associations, it’s no secret that Dior loves Jennifer Lawrence. After representing the brand since 2012, now the Oscar-winning actress has been announced as the newest face of Dior Addict Makeup.