The unstoppable rise of the social media beauty “gurus” has undoubtedly changed the face of the beauty industry as we know it. Whilst many of them are seasoned professionals that provide their followers with priceless nuggets of beauty wisdom, there are countless others that quite frankly deserve to be slapped with a wet face cloth.
There’s an indescribable excitement that comes with buying cosmetics that only a beauty lover will understand. The planning, the experimentation, the inevitable over-eager purchase, then that final rush as you hurry home to try your new prize. It’s a scenario many know all too well. But after the glowing fluorescent lights of the beauty counter have dimmed and the adrenalin wears off, what happens if that red lipstick you thought was “gorgeous” actually makes you look like a clown with yellow teeth? Or that “amaaaazing” new face cream makes you break out in hideous welts after an hour on your skin?