Bold Brows, Big Dreams: Benefit’s Bold is Beautiful Project Launches in the Middle East

Benefit is already one of the world’s most popular companies when it comes to brow grooming. Last year, it waxed over three million sets of brows across its 1,500 stores worldwide. Now, the San Francisco based beauty brand is all set to empower women and girls around the world through its philanthropic program, the Bold is Beautiful Project.