Basma began her career in Arabic print publishing where she specialised in beauty, health, fitness and wellbeing. With years of insider beauty experience under her belt, Basma established herself as one of the region’s top beauty authorities working in both Arabic and English. She later made the shift to digital media.
She is a graduate of the School of Oriental and African Studies, University of London, where she received First Class Honours in B.A in Arabic. She is a certified makeup artist with additional certification in skincare therapy and cosmetic science.