Victoria Beckham is creating a limited edition makeup collection in partnership with Estée Lauder. The collection is set to launch later this year internationally and in February 2017 across the Middle East.
The style icon has previously expressed her interest in exploring the beauty industry- she launched two exclusive nail polishes with Nails Inc. in 2014- but this will be the first time she develops a full colour collection bearing her name.
“I am thrilled to be launching this limited edition makeup collection with Estée Lauder,” said Victoria Beckham. “The whole process has been both inspiring and eye opening – from going back and revisiting the Estée Lauder archives through to working on the product with the Estée team, this feels like the perfect makeup partnership for me and my brand. I had long admired Estée Lauder the woman, and the powerful brand that she created, so I am excited to offer both of our customers this makeup range and play a small part in her vision for women.”
Lauder has been working tirelessly on expanding its younger customer base in recent years, using social media to first break its campaigns with Kendall Jenner (a highly unexpected collaboration in itself at the time) and bringing the likes of Eva Mendes and a whole host of popular bloggers on board, injecting new life in to the brand.
“We are excited to join forces and bring Victoria’s take on beauty to her many fans around the world,” said Jane Hertzmark Hudis, group president of The Estée Lauder Companies. “Victoria is an entrepreneur in the true spirit of our founder, Estée Lauder, with a real understanding of what women want, and a commitment to making women look and feel their most beautiful. Victoria has a passion for beauty and we are delighted to welcome her into our brand.”
Victoria Beckham Estée Lauder (the name of the new line) will combine Beckham’s signature traits of sleek wearability and femininity with chic packaging and comfortable formulas. We’re expecting a range of gorgeous nudes and rich smoky shades, with the odd surprise here and there. And if the earlier Courrèges collection is anything to go by, this range will be a delight for fashion and beauty lovers alike.
