Gucci has announced Jared Leto as the new face of its Guilty fragrance.

Jared Leto Gucci Guilty PerfumeThe multi-talented actor/singer will star in a new fragrance campaign for Gucci Guilty, directed by the brand’s creative director, Alessandro Michele in Venice, Italy.

This isn’t the Oscar-winner’s first foray in to the world of fragrance. He smouldered as the face of Hugo Boss Red back in 2012 and is set to send hearts aflutter again with this latest gig. There’s no news as yet on when we can expect the full video campaign to make its debut, but until then we’ll be waiting on tenterhooks.

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