Global beauty giant, Shiseido has announced Dubai-based, Lebanese fashion designer, Aiisha Ramadan as its new face of the brand in the Middle East.
“I’m completely honored to represent a brand with such a legacy and reputation for excellence and creativity is a gift,” said Ramadan. “We’re both in the business of making women feel and look their most beautiful.”
From a young age, Ramadan has been devoted to highlighting the creative and traditional influences of her native Arab world and quickly found success in doing so. In 2000, she was presented with the prestigious Swarovski Young Designer of the Year Award while still a fashion student at university. Following her initial successes, in 20011 she was awarded the Gr8! Women Awards first edition in the UAE, which celebrated female beauty and strength while promoting breast-cancer awareness. After gaining recognition for her ready to wear collections and couture pieces, she was later nominated for “Woman of the Year” at the Emirates Woman Awards.
Of the collaboration Mohamad Al Khalil, General Manager of Shiseido Middle East, said: “Shiseido stands for innovation and beauty—tangible contributions, as well as artistic elevation of the abstract. We felt that Aiisha as an influential fashion designer and artist, someone also devoted to beauty and innovation in her craft, reflects Shiseido’s ideals and can therefore naturally represent them as a brand ambassador. We believe it’s a beautiful match.”