H&M has announced the arrival of its first full range beauty collection. The range is set to launch this Autumn and will include not only colour cosmetics but also hair, body care and beauty tools. The makeup selection will focus on seasonal looks and evolving colour stories. There will be dedicated beauty areas in store to encourage customers to experiment and have fun with their own unique style.

H&M Beauty

“We are very excited to have ‘fashion for the face’ on offer at H&M. It’s an opportunity to be inventive, creative and to have fun with colours,” says Sara Wallander, Concept Designer at H&M Beauty. At the time of launch, there will be over 700 beautifully packaged products on offer, with limited edition colours launching throughout the year.

The new range will replace existing beauty products at H&M and will also include two subsidiary collections: a premium beauty line and an Ecocert-approved range of sustainable products for the environmentally conscientious amongst us.

The products will be available at over 900 stores worldwide as well as online at hm.com.

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