Love her or loathe her, Kim Kardashian shocked the world when she turned up at Paris Fashion Week with icy bleach blonde locks; catapulting her from the world of reality TV to cutting edge high fashion. The debate still stands as to whether Kim K can pull off the blonde bombshell look. Shock value aside, I personally think she’s more striking as a brunette. But will she keep it up? This extreme style is super harsh on hair and requires twice monthly visits to the salon to keep dark roots at bay.  If you’re thinking about realising your blonde ambition take note as colour expert, Sharnette from Toni & Guy Dubai shares her words of wisdom.

What should you consider before taking the plunge?

Attempting a drastic change such as Kim Kardashian’s platinum blonde transformation involves large amounts of bleaching and is a high maintenance style. It needs commitment. Dyed hair requires proper care and using the right products is crucial to avoid damage, split ends or hair loss. It’s also important to consider if and when your hair was last treated with chemicals as this will have an effect on the outcome of any future treatment.

How should you go about it?

Consult your stylist to check if your hair can endure the effects of bleaching. You might need to dye your hair in stages to reduce the chances of damage and to make a nice gradual transition from dark hair to blonde. Go for a trim beforehand to eliminate split ends as this will ensure your hair remains in the best possible condition.

Are there any possible risks?

In general, bleaching makes hair more dry, brittle and prone to breakage. It’s best to make sure that your hair is in its best condition and hasn’t undergone any chemical treatment, like relaxers or keratin, in the last 6 months. The adverse effects of dyeing will vary from person to person, according to their hair type, condition and even age.

How should you take care of your hair and the new colour post-treatment?

Firstly, using the right products is of the utmost importance; along with paying regular visits to your stylist to check the condition of your hair. How dyed hair is cared for on a daily basis can make a big difference – gently comb regularly, minimise the use of hair elastics or tight clips and use a deep conditioner to achieve a healthy shine. Also keep the use of hair straighteners and curling tongs to a minimum as they can further dry out the hair.

Sharnette recommends these label.m products that are designed specifically for repairing and protecting over-processed hair.

Have you ever gone from brunette to blonde? How do you take care of your hair?

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