Fashion designer, Rebecca Minkoff has been announced as the new global colour designer of nail care giant Essie.
The New York Fashion Week favourite has used the brand’s talents in creating creative nail looks backstage at her shows since 2012. In this new role, the designer will forecast trends and share her insight on upcoming must-have colours for future collections.
Of the collaboration Minkoff told WWD, “I have always had a lifelong passion for vibrant nail colour and nail art – they are the perfect accessory and offer every woman another unique way to express herself, I can’t wait to take my relationship with Essie one step further, and look forward to a successful and colourful journey!”
Her first collection, Flowerista, is set to launch in March of this year and will comprise of six unique spring shades.